I am very proud of my corporate speaking clients – a selection of whom are listed below. Almost all are companies I have worked with many times; I think this is because if what a speaker has to say is relevant and meaningful to one group then it should be so for many more departments and teams within an organisation. To this end I have worked with IBM four times, Visa five times and Orange more than ten times in total.
I think my corporate speaking clients really value what I have to say for a number of reasons not least the importance of some of the decisions which their senior people have to make. While the way in which people make these decisions is certainly changing, it’s taking time. Traditional corporate structures are counter-intuitively not conducive to making great decisions for the long term. This makes change urgent and relevant to those that want to get the edge and maximise those all-important long-term returns.
Effective corporate speaking is about appreciating the value of people’s time and the need for ROI on their time as much as money. Audiences are usually very large and it’s not enough to make people laugh and think, (although this is important) for corporate speaking clients the business relevance has to be obvious and it must inspire – indeed require – people to take action as a result.
Bank of Canada
Procter & Gamble
ASDA E & Y